Mercedes-AMG CLA 45

Interactive 3D redesign concept

Overview

The primary objective of this case study was to reimagine the Mercedes-AMG CLA 45 webpage by introducing an unparalleled 3D interactive experience. In combination with Spline Design techniques, I aimed to impress visitors and provide a seamless and intuitive UI to explore the car's striking features.

Approach

Immersive 3D Interaction: In Spline I've designed a 3D interactive model, ensuring a realistic and captivating representation. The interactive elements allowed users to rotate, pan, and zoom effortlessly, enabling a comprehensive exploration of the car's design and craftsmanship.

Intuitive UI Design: I prioritized user experience by designing a sleek and user-friendly interface. Clear call-to-action buttons and tooltips were strategically placed to guide users through the webpage.

Conclusion

The revamped Mercedes-AMG CLA 45 webpage received a variety of positive feedback from users, showcasing the following results:

Enhanced Engagement: The immersive 3D interaction kept users engaged, leading to increased time spent on the website.

Positive Brand Impact: The innovative and modern approach would elevate the brand's image, positioning it as a frontrunner in the automotive industry.

Improved User Retention: Visitors were impressed by the interactive 3D experience which resulted in longer visit durations, increased interest and more engagement on the page.

Try the interactive 3D demo here